Samsung Targets Xiaomi, Other Chinese Rivals in India with Amazon-Exclusive 'Galaxy On' Smartphone

With Chinese smartphone vendors like Xiaomi, Oppo and Vivo ruling the roost in Republic of india, the erstwhile market leader Samsung has been finding it hard to compete in the mid-range segment. Fifty-fifty equally it continues to remain the leader in the land in the premium segment, Samsung is reportedly gunning for Xiaomi'south perch this twelvemonth and the first weapon in its arsenal may but be permit out soon.

An IANS report now suggests that Samsung is all prepare to ramp up its mid-range game in the country by launching a new "Galaxy On" smartphone that will patently be priced at Rs. 15,000. The device has been teased on Amazon Republic of india for the past week and it's very likely to be launched as an Amazon-exclusive shortly.

Samsung teases the Amazon Exclusive phone — Samsung teases the Amazon-sectional telephone

IANS quotes unnamed manufacture sources saying the Galaxy On device will exist launched in two variants, both of which volition ship with 4GB of RAM, which is a not bad add-on at this price range. Samsung is expected to focus on design, performance and photography, and teaser shots on Amazon suggest a bezel-less display design but Xiaomi has done for its upcoming Redmi 5 phones.

Some other Samsung mid-range phone 'Galaxy On Nxt' was launched recently. The 16GB version of that particular device is a Flipkart-exclusive and is currently on sale for Rs. 9,999, under the Mobiles Bonanza Auction. The company also sells another mid-ranger chosen the Galaxy On Max that was launched concluding yr, which is also on sale currently.

Samsung is reportedly expecting its smartphone sales to remain apartment this year later raking in record profits in 2017, so information technology will be interesting to see if the visitor will be able to plough around its fortunes in emerging markets with devices like the upcoming Milky way On handset.